Digital Marketing

Search engine optimization (SEO) is arguably the foundational form of digital marketing—building your website to maximize your organic, unpaid search ranking and visibility.

Effective SEO strategy starts with comprehensive research. So we analyze thousands of keywords and phrases, then select the most relevant and popular ones for your website and industry. Using our findings as a foundation, we build tags and embed these search terms in your website code.

Our digital marketing experts also evaluate and optimize your non-keyword HTML code, add appropriate internal links, and suggest improvements to your text content. In addition, we check to make sure your pages are mobile-friendly and load quickly.

Finally, we focus on external issues. How many legitimate backlinks (sites linking to yours) do you have? Do you have a presence on major social media networks? What about your local search listing?

SEO requires patience—you won’t see immediate results—but the long-term payoff can be huge. (For immediate results and an additional boost to your organic rankings consider search engine marketing.) But we love hearing from our clients (and often their competitors too) when they reach the number one position on Google!

Our SEO online marketing services start around $1000, but can vary widely based on your goals and website.

SEO is included with our new website designs and major site redesigns.

Search engine marketing (SEM), sometimes called pay-per-click (PPC), increases your search position and visibility through paid advertising. Google Ads is the largest and best-known platform, but not the only one.

SEM is an aggressive marketing service that drastically increases traffic to your website (often by a factor of ten or more) almost immediately. Since there’s no need to wait weeks or months for search engines to index your site, this is an essential service for brand new websites. For a fee, our search engine partners allow you to “leapfrog” competitors to a higher spot on results pages. Drewa Designs partners with the major search engines to boost your visibility on Google, Yahoo, Bing, YouTube, Amazon, AOL, MSN, Gmail, and Yahoo Mail—to name a few.

Our search engine marketing services offer the following advantages:

• We handle the legwork. Anyone can start a SEM campaign, but making it successful requires a lot of time and effort. The biggest mistake we see in do-it-yourself efforts is too few search terms: poorly run campaigns often include fewer than 50 search terms, while a well-run campaign usually exceeds 1,000. In addition to comprehensive keyword research and development, we also create and perform extensive A/B testing on ad copy, titles, extensions, and the keywords themselves. Furthermore, our specialists continually monitor and manage your campaign details so you don’t have to worry about the ongoing administrative and maintenance tasks.
• Relevant visitors. Only people who are interested in your listing click through to your site and count toward your monthly total.
• Geographic and demographic targeting available. You may want to limit your campaign to visitors from the San Antonio and Austin metro areas; all of Texas; just women between the ages of 35 and 49; or all of the above. Not a problem.
• Improved SEO. You will notice your organic/unpaid ranking improve after you begin a search engine marketing campaign.
• Best advertising value. For most businesses and organizations, SEM digital marketing provides a much higher return on your investment as compared to traditional advertising media.
• We guarantee your results. When you choose one of our SEM plans (e.g., 500 new visitors per month), we deliver the specified number of visitors for a fixed price (e.g., $400/month)—or your money back.

An active presence on social media networks is quickly becoming an essential digital marketing tool for businesses, organizations, and municipalities. Facebook, Twitter, Instagram, Yelp, and Google are the most important. Pages and profiles on these networks drive traffic to your website, improve your search engine ranking, and provide another interface with new and existing customers.

Social media can also be used to display customer feedback. As the new information age evolves, solid ratings and positive reviews help you stand out among competitors and establish a good reputation. Additionally, rating stars now show up in search results and can therefore give your marketing dollars more bang for the buck: visitors are more likely to click on a listing with five stars.

Soliciting reviews is often beneficial, but there are a number of pitfalls to avoid in order to stay in the good graces of the various networks. We can help you walk the fine line of getting good reviews without coming across as a spammer.

Paid advertising options are also available, with Facebook being the largest player. Facebook offers a wide array of geographic and demographic targeting tools and can be particularly useful in building a base of followers. As with search engine marketing, there can be huge differences (e.g., 25 cents per like versus $2.00 per like) between a well-run Facebook ad campaign and a poorly managed effort.

Whatever your social media needs, we are ready to assist.

Although email sometimes seems like a dated medium of communication, it can still be an effective digital marketing tool. Our services include building email subscription databases; configuring auto-responders; and designing and sending email newsletters.

Already using Mailchimp, Constant Contact, iContact, or a similar third-party email service provider? We’ll design and implement a custom email template that is visually consistent with your website design and corporate identity. And don’t forget to add those very important email authentication records!